Monday, February 28, 2011

A truly English play on words

I saw a McDonald's billboard shortly after landing in London.

Gherkin or
Gherkout?

It had a white background and to the right of the words was a photo of some sort of burger. That was it.

It took me about a year over here (Europe) to figure out a gherkin was in fact a pickle. Even knowing that doesn't help me to make sense of the ad.

1 comment:

Anonymous said...

Sexual contest for young consument? Be in be cool.